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Privacy Policy

Privacy Policy

Your Privacy and Security Matter to Us

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from our website, firstchoiceshops.com/

Information We Collect

When you visit our site, we automatically gather certain data about your device. This includes your web browser, IP address, time zone, and the cookies installed on your device. As you browse, we also collect information on the individual pages you visit, the websites or search terms that referred you to us, and how you interact with our site. This information is referred to as “Device Information.”

We collect Device Information through the following methods:

  • Cookies: These are small data files placed on your device, often containing a unique identifier. For more details about cookies, visit this page.
  • Log Files: These track actions on the site, collecting data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to gather details about how you browse our site.

By providing consent, you agree to receive recurring automated marketing messages through text via an automated dialing system. Consent is not required for making a purchase. To opt out, text “STOP” to cancel, or “HELP” for assistance. Standard message and data rates may apply.

When making a purchase or attempting a purchase through our site, we collect details such as your name, billing and shipping address, payment information (including credit card numbers), email, and phone number. This is referred to as “Order Information.”
In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

How We Use Your Information

We use the Order Information we collect to fulfill any orders placed through the site, including processing payments, arranging shipments, and providing invoices or order confirmations. Additionally, we may use this information to:

  • Communicate with you
  • Review orders for potential risk or fraud
  • Provide product-related information or advertising tailored to your preferences


Device Information is used to help us screen for fraud or potential risk (e.g., through your IP address) and to optimize our website. We may generate analytics to improve how our customers browse and interact with our site, as well as assess the effectiveness of our marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using your data as described. For example, we use Shopify to run our online store—more information about Shopify’s data practices is available here. We also use Google Analytics to track how customers interact with the site—learn more about Google’s privacy policy here, and opt out here.

Additionally, we may share your Personal Information to comply with applicable laws, respond to legal requests such as subpoenas or warrants, or protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted ads or marketing communications that we believe may interest you. For more details on how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising via the following:

  • Facebook: Manage Ads Settings
  • Google: Manage Ads Settings
  • Bing: Bing Ads Settings


Additionally, you can opt out of many services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

We do not change our data collection and usage practices when we detect a “Do Not Track” signal from your browser.

Data Retention

We retain your Order Information for our records unless you request that we delete it.

Policy Changes

This privacy policy may be updated periodically to reflect changes in our practices or for other legal or operational reasons.

Contact Us

If you have any questions, concerns, or would like to make a complaint about our privacy practices, please reach out to us via email at info@szhv.com

Szhv Fragrances
3186 Airway Ave, Suite C2
Costa Mesa, Orange, California, 92626
United States